Over 20 years of experience delivering award-winning B2B/B2C ecommerce, product, and brand experiences for global companies including Carhartt, Johnson & Johnson, Bosch, and Xbox. 

I've had the opportunity to lead multidisciplinary design teams, across most industries, translating business objectives into actionable creative strategies, and launching scalable platforms that drive measurable user engagement. 

I've been a Creative Director leading design execution for brands on the agency side. I've managed teams and internal processes as a Group Creative Director, and I've been a vocal advocate for human centered design as a Group Director of Experience Design. 

During my 15 years at Gorilla Group, which became VML through acquisitions and mergers, I helped shape the people, culture, group mindset and team commitment, and they helped shape me.

In my spare time I'm a casual photographer, guitarist, drummer, and enthusiast of music, movies, and art.