Carhartt needed to quickly bring their B2B channel up to speed with the progress and polish of the D2C site. To do so meant a complete overhaul of the site, starting with the ecommerce platform.  The core design system needed to be extended to meet the needs of the unique experiences within the B2B site, as well as ensure it was easily identifiable. 

Along with the look & feel overhaul, the scaffolding needed to be rebuilt to bring highly tailored and often critical B2B functionality to its users. 

(more to come)

About Carhartt 

Carhartt Company Gear is the dedicated workwear program from Carhartt that provides durable, high-performance clothing and accessories tailored for companies and their crews. Estimates indicate online sales account for nearly $500M of annual revenue.

Experience Delivered

• User & Experience Research

• Information Architecture

• Wireframes

• Design Direction

• Visual Designs

• User Testing