Strategic Opportunity

Redesign and replatform the primary conversion channel for B2B buyers, starting with a decade old buying experience, by listening to critical customer needs and optimizing the channel around the buying journey; and empower the buying experience with brand-centric marketing channels.

Engagement Highlights

• Multi-year client relationship, spanning multiple projects, redesigns, replatform, and deep strategic direction

• Began engagement with gates.com global corporate site, spanning regions, countries, and langauges

• Established SAP tech stack, data, and catalog structure

• Systematically rolled out enhancements, new features, and optimizations following the replatform launch

• Branched into subdomain projects continued to build as the needs expanded

• Kicked off work on Gates B2B e-commerce channel, Gates Connect —this was an enormous undertaking, with many technical hurdles and unique operational challenges

• Extensive user testing of the B2B e-commerce channel pre-launch to ensure audience fitment and readiness for the massive overhaul

• Smooth B2B launch with continued post-launch enhancements