Take an aging brand centric website, with a gray-area user base, and redefine the purpose, audience, engagement strategy, and overall customer facing look of the brand for the future.

About Hayward

$2.75B B2B Pool Equipment Manufacturer.

Experience Delivered

• Business & experience strategy

• Business case definition

• Creative concepts

• Wireframes

• Creative Direction 

• Production Design

• Copywriting 

• Visual and editorial style guide