Strategic Opportunity
Support the launch of an all-new ecommerce channel for DTC purchasing, in a formerly B2B and partner led transaction strategy.
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About Parker
$15.86B Manufacturer of motion and control technologies, specifically bringing to a DTC market replacement and maintenance parts for hydraulic components.My Role
- Creative Director
Team
- Digital Marketing Director
- Visual Designer
Activities & Delivearbles
- Go to Market Strategy
- CampaignThemes
- Creative Concepts
- Omni-Channel Creative Direction
- E-commerce Creative Direction
- Visual and Editorial Guidelines
- Marketing Templates
Google Sites
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