Take a highly saturated custom ring creation market and reimagine the end-all solution that connects the technical requirements across a family of Signet brands (Kay, Zales, Jared, and more) to a buying experience that excites and converts.

About Signet

Signet Jewelers Ltd. is the largest retailer of diamond jewelry in the world ($7B annual revenue). It operates a portfolio of well-known jewelry brands primarily in the U.S., Canada, and the U.K., with a strong presence both in stores and online.

Experience Delivered

• Discovery and requirements definition

• Wireframes

• Creative Direction

• Production Design

• Prototypes 

• Script, storyboard, interactive experience

• Visual and editorial style guide

• Usability testing