About Würth  (Northern Safety)

Now operating as Würth MRO, Safety & Metalworking, Northern Safety & Industrial (NSI) is a nationwide distributor of workplace-safety, MRO, and metalworking products—including PPE, tools, facility supplies, and procurement solutions. Würth acquired the company in 2015, when Northern Safety generated approximately $179 million in annual sales.

My Role

  • Creative Director

Team

  • Sr. UX/UI Designer
  • Sr. Visual Designer

Activities & Deliverables

  • Discovery Workshops
  • Experience Benchmark Research
  • Competitive Research
  • Vision Setting & Creative Direction 
  • Design Sprint Plan
  • Information Architecture
  • Visual Design
  • Figma Design System
  • Dev Sprint Handoff

Tools & Tech

  • Figma 
  • Figjam
  • ChatGPT 
  • Shadcn  UI