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Project Delivery
Creative direction, experience strategy, hands-on UX/UI, client partnerships, estimates, scope, and resourcing.Craft & Process
Design systems, research and testing, accessibility, experience optimization, and design tools & process.Leadership & Culture
Hiring, mentorship, career development, team structure, cross-discipline collaboration, and creative culture.Business Growth
New business pitches, proposals, contracts, growing client relationships, and evolving agency services.
20+
YEARS IN EXPERIENCE DESIGN
Building trusted client relationships, stronger teams, and a culture of creative growth.
10+
YEARS IN CREATIVE LEADERSHIP
Leading and scaling teams through complex enterprise design systems
25+
DESIGNERS MENTORED
Cultivating top-tier multidisciplinary design culture & talent
6+
AWARDS & RECOGNITION
Honored by Webby, HOW, IMA, and Imagine for exceptional design
Close to
the work.
HANDS-ON LEADERSHIP
Setting direction, developing designers, and carrying decisions through delivery. Actively honing expertise in craft and tools.
Across disciplines.
UNITING VISION AND SKILLSET
Building connections through strong communication across brand, UX, content, and tech around a shared vision and experience.
Always
evolving.
ADOPT, ADAPT, and EVOLVE
Putting AI and leading tools to work to expand capabilities and accellerate delivery. AI-native, tech advocate, emergent tech early adopter.
Simplicity in systems.
DESIGNED TO SCALE
Systems thinking removes friction, creates a framework for accessibility, operational efficiency, and room for brands to measure and scale effortlessly.
Human-centered by design.
RESEARCH, EMPATHY, & ITERATION
Great design isn't about reinventing patterns people already know how to use — it's about making them better. I pair familiar design principles and WCAG accessibility standards with deep market research, user testing, and real customer feedback to build intuitive products meant to be used every day with ease.
Setting direction and scaling organizations.
I've had the privilege of partnering with iconic global brands—including Carhartt, Gates Corporation, Signet Jewelers, Bosch, and Xbox—guiding teams of product designers, design technologists, and art directors through end-to-end strategy, discovery, prototyping, and execution.
With more than two decades in digital design and creative leadership, I focus on bridging user-centered design craft with measurable commercial outcomes. My work centers on enterprise digital transformation, scaling complex B2B and D2C platforms, and establishing living design systems that align multidisciplinary teams.
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