CREATIVE DIRECTOR & EXPERIENCE DESIGN LEADER

Elevating brands to innovate, perform, and captivate.

I make complicated things make sense. I build and lead multidisciplinary design teams, set creative direction, and turn customer insight and business strategy into compelling digital experiences for global brands.

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Unify the B2B channel with the D2C look & feel to build confidence and trust in buyers and ease cross-channel site management.

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Give a voice and platform to emerging technology, spurring excitement and optimism in the robotic surgery field.

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Connect real-world Bosch power tool users with an exclusive repair program and easy to use digital experience.

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Pushing an ecommerce platform to its creative limits to build a strong community of gaming enthusiast.

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Establish a leadership position in pool equipment manufacturing while taking ownership of the Hayward brand.

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Lead digital transformation of a legacy buying channel while extending brand storytelling across a refreshed suite of marketing channels.

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Strategically evolve Northern Safety, operating as Würth, launching their go to market brand vision in ecommerce.

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Excite and captivate a new DTC audience as a B2B brand with heritage is driven forward through digital transformation.

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Reignite user engagement by revamping free to explore digital tools, delivering specialized services to design engineers.

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Create a unified, emotionally resonant jewelry personalization experience that is adaptable across a portfolio of brands.

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